Presented by Will McDowall, UCL and ESCoE
How should we define and measure the “green economy”?
Current definitions underpinning estimates of “environmental goods and services” are often outdated and conceptually inconsistent. In key areas such as the circular economy and sustainable transport, genuinely green activities have been overlooked. Meanwhile, some technologies no longer considered green continue to be counted in estimates of green output and jobs.
In this webinar, Will McDowall will present a new approach to defining green economic activities and share data showing that current estimates exclude large parts of the green economy. The session will also explore innovative ways to measure green activities, including the potential and limitations of emerging data sources such as web-scraped datasets.
Presenter bio
Will McDowall is Associate Professor of Innovation and Sustainability at the UCL Institute for Sustainable Resources. His research focuses on the transition to a green economy, with a particular focus on the energy system. He has published widely on energy innovation policy, energy modelling, and the circular economy.
Chair: Darren Morgan, ESCoE
Discussant: Neil Wilson, Office for National Statistics